A few weeks ago on the train I was happily reading to myself (that makes it sound like I occasionally read out loud - I don't) Just before the train pulled into the station, I put the reader away. As soon as I had done, the bloke sitting opposite me grabbed my attention (I was also listening to my Ipod). He was curious as to what the reader was like. I told him how much I loved it yada yada yada. If I hadn't been about to get off the train I would have shown him what it was like.
He then started to tell me that he had started buying smaller books due to the weight. Since it was nearly christmas, he did want to buy himself a gift.
I may not have sold him the idea but I certainly gave him something to think about