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I use the actual TOC in my Kindle K3 keyboard. I use the virtual (NCX) TOC when reading on my Fire.
Yes, it's almost entirely a sales tool for Amazon's Look Inside feature. But most books open at Chapter One, skipping the title page and TOC -- and the prologue and preface and introduction, if there are such! -- so there's no possible disadvantage to the reader.
Finally, there are traditionalists, who expect e-books to look like print editions. I am one: when I see Chapter One, I always skip back to the beginning to see the title page and any other preliminaries. I want to see a TOC. I want to see justified text. I want to see indented paragraphs and no weird spacing between paras. I want to see a traditional typeface (okay, okay: font) and not some wonky thing from Microsoft.
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