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I'm a great believer in an actual (html) TOC at the front of the book. When I began putting my out-of-print books on Amazon's Kindle platform, I realized that what I should be doing is give the chapters an enticing title, so that someone seeing the downloadable (and later online) previews would get a sense of all the glorious things to come. Same is true of most of the other platforms, of which the most important for me is Barnes & Noble, whose system is very similar.
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