How the free upgrade process will work:
http://www.zdnet.com/article/get-win...tag=TREc64629f
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There's actually a road map hidden in plain sight, included with a recent optional update for Windows 7 and Windows 8.1. An XML file installed with that update contains important clues about a program called GWX: Get Windows 10.
KB3035583 describes itself innocuously enough: "This update enables additional capabilities for Windows Update notifications when new updates are available to the user. It applies to a computer that is running Windows 8.1 or Windows 7 Service Pack 1 (SP1)."
That's it. No, seriously, that's the entire description. But the KB article does go on to describe the files included with this update, most of them containing the acronym GWX.
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Quote:
The first salvo is the "Anticipation UX." A pop-up advertisement in one of three predefined sizes will appear, presumably saying something like "Windows 10 is coming. Get excited!"
The next phase is labeled the Reservation Page. I suspect that's an opt-in page, where someone seeing this sequence of ads can read about the process and then say yes, they're ready to upgrade.
The whole process is similar to the flow of events that members of the Windows Insider program are already familiar with: opting into an update that enables delivery of the upgrade files, which are downloaded in the background and then installed with minimal user intervention.
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More at the source.