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I've definitely 'sold' a few. Gave one to my sister for her b-day a few months back, and she said at least 5 people have bought one after seeing hers. Plus I met a nice guy on a flight a couple of days ago who knew about the Reader but had never seen one. I gave him an overview of the features, performance ("2-3 weeks of battery life??!?!?!") and book sources, etc. He said he'd definitely buy one. I gave him the mobileread url to cover anymore info he might want! Plus, I have demo'd the Reader many times to people who ask while I'm commuting. I'll bet a few of them have bought one too.
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