A broken display basically means a total loss (even for the manufacturer); the display being the most expensive, and most difficult to replace part. Amazon might be able to afford free replacements for broken Kindle devices, but most other brands are not backed by a multi-billion-dollar company.
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My point is that on closer examination, the Kobo Aura HD is not built very well, compared to the Kindle.
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It's hard to judge the build quality. A very rigid/tight fitting case is not necessarily better for the display. It depends on how much stress actually ends up on the glass substrate when the entire thing gets squashed in your backpack...
Regarding quality I've no complaints with my H2O, with the exception that I don't really trust glue-based water seals [not that it matters to me, as I opened it anyway], and the original packaging caused some minor scratching of the outer frame (which is the fault of the packaging, not the build quality itself).
Also, there have been a lot of complaints about Kindle build quality in the past.
The unbreakable device does not exist, unfortunately.