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He was just pandering to the audience. The book sellers aren't debating the ethics of charging me the same price when I already knew what I was going to buy when I walked in the store. Isn't that stealing or at least unethical?
They charge everyone the same because charging for perceived incremental services doesn't work. "Let's see that will be $20 for the book, $14 for the 16 minutes of my sales persons time, $85 for my cleaning staff to clean up your kids gummie bear goober and $0.25 for the toilet services. Will that be cash? Heh, where are you going? THIEF!"
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