Hi guys thanks for the answers. I've spoken to a guy in Kobo customer service and it seems ASDA's checkout operator forgot to activate it. I'll go today again to see if something can be done. I am now a bit concerned in case they thought I used the card and I am just trying to get another one. But I guess they've got ways to know if the card is activated or not.
I can show them my 0 balance account and 0 purchases history and the conversation I had with Kobos customer service.
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