Quote:
Originally Posted by meeera
Charge for a fitting, offer that charge as a discount if the person then buys your clubs. Same as kitchen planning services, etc.
If your business model doesn't work, change it.
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I changed the business model several times over 8 years, and up until the golf industry finally tanked in 2009, the changes were always successful.
We always charged for fittings - real fittings - separately from club purchases.
In this case, we could not charge for a fitting, the casual type that most golfers go through where they simply take the salesman's time and hit clubs for an hour.
AND, if you will read my post again, the purchase price customers were getting from online high volume Internet shops was LESS than my PURCHASE price - so I could never discount the price even by subtracting the cost of the fitting, and sell clubs at a profit.
These customers were PRICE driven only, and the service that I was providing was not interesting to them.
This behavior changed the golf business forever.
The same behavior will change the book selling business forever.
It is what it is.