Quote:
Originally Posted by thewitt
I used to own a retail golf shop. When the online golf stores sprang up with prices that were at or below my wholesale prices, customers would regularly come in for a "free fitting session" - where my staff would spend an hour or more with them finding the combination of clubs that was right for them, however sales continued to decline. It took me about nine months to figure out that these guys who were back at my driving range hitting the same clubs that we fit them in were buying online.
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Charge for a fitting, offer that charge as a discount if the person then buys your clubs. Same as kitchen planning services, etc.
If your business model doesn't work, change it.