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Some time ago, I went into a electronic store to buy a microphone. I looked over the various options, feeling completey clueless. I the end, I walked up to the counter and asked the clerk what he would recommend. While he wouldn't advice me to buy cheapest, he also made me forget about their more expensive ones. If I wanted to go up in that price area, he told me, I had better visit a shop specialized in audio equipment, and not general electronics. In the end, I bough one in the lower middle ground.
It is capitalism, but it is also just people who upholds their humanity, despite what behavior would be optimal within the rules of the market. Kind of like prisoners dilemma - both can benefit, but it requires a trust that the other part won't try to screw you over.
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