Quote:
Originally Posted by HarryT
Absolutely. Baen, for example, have sold high-priced ARCs ("Advance Reader Copy") version of their ebooks for years, based on the principle that there are always people who are willing to pay more (a lot more, in Baen's case) to read the book "now", rather than waiting a few months for the lower-priced edition. Hardbacks are just the same.
|
Jim Baen was brilliant when it came to exploring new avenues for parting SF&F fans from their money.
He pioneered a lot of concepts that made Baen publishing one of the few publishing houses where people actually were loyal to the publisher rather than just the author. He truly understood how to engage a fan base and keep that fan base engaged. His snippet campaigns really were inspired.