Thread: Kobo Glo HD
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Old 04-11-2015, 04:49 PM   #262
ryuji35
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Join Date: Apr 2012
Device: Kobo Clara Color, Kindle Basic 2022, Samsung Tab S6 Lite, Samsung A9
Quote:
Originally Posted by shalym View Post
They are to me...

Shari
Quote:
Originally Posted by Josieb1 View Post
For me yes, definately.
So I guess, there ARE people who will still buy the Voyage at that price point even if Glo HD exists.

Specs-wise alone, we can argue that the Glo HD is more a "bang for the buck" than the Voyage. But overall, in terms of ebook availability, the unit's availability, and the brand itself, for a hardcore reader with average tech skills, no wonder people will still go for the Voyage, or Paperwhite. At this moment, the term Kindle is like "colgate" for toothpaste, "Kleenex" for tissues etc. etc. If Kobo targets those readers who are yet to switch from physical books to e-reading, they must make their brand stronger first because if you ask those people who are yet to make the switch and hears the term e-reading, first comes to mind is the word Kindle (I have no support in this claim but this is based on my experience.)

It's the trust and the familiarity in the brand that is the greatest challenge that Kobo currently faces from Amazon. So, my bet is Amazon won't change its price for the Voyage. There are people willing to pay that price for Amazon. If they buckle, I will be very surprised since I really have this notion that they are very confident in terms of their monopoly in the Ebook market.

P.S. Don't get me wrong, I LOVE Kobo and I am itching to get my hands on the Glo HD. But my case in point is that, if Kobo believes that offering a more affordable 300 ppi unit will lure people to their brand based on this alone, then they might get disappointed. I bet that majority of the people who are already into e-reading do not tinker with their e-readers about additional fonts and stuff. They used whatever came from the box.

Also, there are people who don't scrutinize the tech specs. Some people believe that if a model is more expensive then it's much much better.

Last edited by ryuji35; 04-11-2015 at 05:01 PM.
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