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Originally Posted by rcentros
But the unique selling point for the Voyage was its 300 ppi display. Now that Kobo has come out with the same display for $70 cheaper, I doubt the Voyage will stay at $199. I'm guessing it will drop $20 or $25 -- to put it in the same range as Kobo's top of the line H2O. You're probably right about the Paperwhite, however, I'm guessing the next one will have the higher resolution -- which, again, is another reason to drop the Voyage's price $20 or so. it won't have as big of a feature advantage over the Paperwhite once this happens. Kobo is not the only company who subsidizes their Readers, Amazon does this also.
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What I can't think of is how bold Amazon can be when they made the Voyage $199 if the 300 ppi screen can be replicated easily (If this is really its unique selling point.) I mean, when I bought the Voyage, I thought the high price tag is maybe because of how "pricey" the screen might have been to produce. The fact that Kobo was able to do it and offer it in their "midrange" product means, the screen is not that expensive at all. Were they able to foresee this? Or they intend to make the Voyage a cash cow for just a few months?