It actually states the Kobo font options are too complicated (for them, perhaps?).
It doesn't mention page formatting at all. I guess it was too hard for them to work out.
They were also unable to turn off the light and turn on the front-lights. How do these people get past puberty, never mind run a web-site?
But it does make the shocking point about the price. Half the price! Though, again, obviously, they don't mention shipping, which you might able to get free in the US, or about $15 CDN, so it's not much.
I think that's the killer right there. Wow