I tend to think in terms of how the book could have been better, and what it contains that is actually new.
A book I enjoy can just be a variation on a theme I enjoy. A lazy cover of a Beatles song is still a Beatles song. I am perfectly capable of enjoying books that are badly written and unimaginative. The latter is probably the worse crime in SF/F. I wouldn't want to vote for a book I hated, but you get extra points for exploring new ideas and showing me something fresh.
I can be entertained by a popcorn blockbuster while still being able to see that it's flawed and could have been less dumb.
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