There is a contest on that page open to anyone who wants to send Kobo a postcard:
Win 50 eBooks of your choice (from a list)
*No purchase necessary. Open only to legal residents of Canada (excluding Quebec), who have reached the age of majority in their respective jurisdiction at the time of entry. Winner will receive their choice of fifty (50) complimentary eBooks, which may be chosen from a selected list as specified by Kobo. Redemption of the prize requires a Kobo account. One (1) automatic entry will be awarded for each Kobo Glo HD ordered between April 7, 2015 12:00AM EST and April 30, 2015 11:59PM EST. Only orders placed on
www.kobo.com will be eligible. To enter without purchase, send a postcard with your name, address and email address to: Kobo Glo HD eBook Giveaway, 135 Liberty Street, Suite 101, Toronto, Ontario, M6K 1A7. Such entries must be received before May 1, 2015. Incomplete or illegible entries will not be accepted or returned. Lost, late, or misdirected entries will not be the responsibility of Rakuten Kobo Inc. Winner will be selected on May 8, 2015 and will be contacted by email. Winner must correctly answer a skill-testing question in order to claim the prize. Odds of winning depend upon the number of eligible entries received. The approximate value of the prize is $350 CAD.