Quote:
Originally Posted by bgalbrecht
For those of you who are authors, when I use a coupon here, how does that affect the author's royalties? Does it matter whether the book is self-published vs. a publishing house?
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It depends on the promotion. I can't speak to the traditional published books. I don't know if those are sponsored by the publishers at all or if Kobo takes the hit. For self-published, the coupons that come from Trivia: Authors get their full commissions. I believe the "sponsorship" for that actually comes from the books/publishers in the trivia.
For some of the "from this list only" type of promo, that often comes from the author. But the author agrees to the promo ahead of time so you're really okay either way. It's a joint effort with Kobo and believe me, I'm thrilled they offer such a program because they wouldn't have to include indie authors at all.
For the "we missed you" type coupons, that is a Kobo sponsored effort so far as I know.
These things are also fluid and the rules can change (they have changed while I have been watching) but that is approximately where they stand today.
for asking!
EDITED to add: As far as I know the 90 percent friend thing going on right now is completely Kobo sponsored and is likely a move to generate awareness and new customers. They are supposedly announcing two new readers in the next month-ish so perhaps they will get some new subscribers and be able to let those new subscribers know about the new devices?