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^
Book Club stuff doesn't count (or only counts at a fractional rate proportional to the number of participating book club members), since you're not really picking it out for yourself, IMHO (unless you were the one who initially nominated it). Maybe try to think of it as being in the same category as work-related or obligatory-social purchases like holiday cards for relatives you only occasionally meet?
As for me, I just lucked out on discovering a stash of stuff it turns out I kind of really want because they're ridiculously Relevant To My Interests™ from the University of Minnesota Press, which happens to be nicely couponable with the handful of mid-high-value contest codes I got this time around, so I'm going to spend the next few hours on triage and shopping.
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