Quote:
Originally Posted by Ripplinger
Yeah, the one item per button is really limiting. Cute gadgets but not really practical for me. I can picture 100s of those button stuck in various places.
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The one item thing makes the button a (paid) ad and "loyalty card" for the product. It also allows for immediacy (putting the detergent button on the washer itself, a diapers button on the crib, etc) and, of course, impulse orders.
This is not a random effort.
It's a well thought-out experiment.