Thread: White Kindle launched in China?
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Old 03-31-2015, 09:25 AM   #8
Calenorn
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Quote:
Originally Posted by HarryT View Post
Amazon do a lot of market research; they've presumably launched a white Kindle because that research has shown a demand for it. Apple sell black or white iPads, for the same reason.
Indeed, color options are one way to get a customer to buy a second unit.
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