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It seems to me that just buying ebooks from Amazon and an ereader isn't spending enough for the average customer in Amazon'e eye. I now have a Kindle Fire and because of that I took Prime, both of which get me 5GB of Cloud storage free, so I have 10GB in total.
I wonder if this is just a move to get Prime to seem more reasonable and possibly to move customers over to Fires (perhaps like me in addition to an ereader) and maybe they think those customers spend more in a year?
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