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The only thing that makes sense to me is that Amazon is using this to push Prime, or keep people in Prime. "Unlimited" storage is a semi-useless term. 99% of people on the Internet have no broadband capacity to make use of such storage. Google offers 100 gigs of storage for $2 a month. They gave me 100 gigs free when I bought my Chromebook, and I'll never use it. It would take me a week to upload enough to fill it at 5 mbps upload speed. Many people don't even have that much upload speed.
Lots of free storage options that will meet the needs of a majority of people. Box is one of my favorites.
Not sure what Amazon has in mind here. I remember years ago buying music and they encouraged me to upload more of my music for free into their cloud, then soon after I got a notice that they were holding my music 'hostage' unless I paid them $25 a year. I have not forgotten that. Google Music became my new best friend.
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