What the hell is wrong with the word 'damn'?
Here's the example given in The Guardian article (as linked by OP):
“Pick up your damn game, Bobby”, becomes “Pick up your darn game, Bobby”
Here's a word meaning I got when I entered 'damn meaning' into Google search:
damn/dam
verb
past participle: damned
Spoiler:
1.
(in Christian belief) be condemned by God to suffer eternal punishment in hell.
"I treated her badly and I'll be damned to hell for it"
be doomed to misfortune or failure.
verb: damn; 3rd person present: damns; past tense: damned; gerund or present participle: damning
"the enterprise was damned"
2.
criticize strongly.
"the book damns her husband"
synonyms: condemn, censure, criticize, attack, denounce, deplore, decry, revile, inveigh against; More
blame, chastise, castigate, berate, upbraid, reprimand, rebuke, reprove, reprehend, take to task, find fault with, give someone/something a bad press;
deprecate, disparage;
informalslam, hammer, lay into, cane, blast;
informalslate, slag off, have a go at;
archaicslash, reprobate;
rareexcoriate, vituperate, arraign, objurgate, anathematize
"we are certainly not going to damn a product just because it is non-traditional"
antonyms: acclaim, praise
curse (someone or something).
"she cleared her throat, damning it for its huskiness"
synonyms: curse, put a curse on, put the evil eye on, execrate, imprecate, hoodoo; More
anathematize, excommunicate;
hex;
informalput a jinx on, jinx;
rareaccurse
"if we did not believe in God, we would be damned"
antonyms: bless
exclamation
informal
exclamation: damn
1.
expressing anger or frustration.
"Damn! I completely forgot!"
adjective
informal
adjective: damn
1.
used for emphasis, especially to express anger or frustration.
"turn that damn thing off!"