Followup
After 20 minutes on hold I got through to customer support.
It turns out the free downloads are offered in phases, one at a time. He apologizes for the ad having no mention of this whatsoever, and offers to send me an email notifying me when the books change.
I am... fascinated by this.
I rarely see blatant and obvious false advertising; it's usually something that takes squinting through the terms, or some kind of interpretation. Not used to, "Free Downloads" followed by, "and by free, we mean 'pay full price'."
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