Holman Jenkins of the WSJ has an interesting take on the purpose of the Apple Watch
http://www.wsj.com/articles/holman-j...286015?tesla=y
(google "Why the Apple Watch Exists" if you don't have a WSJ account)
Basically, his point is that the apple watch is designed to enhance Apple iPhone sales, rather than as a stand alone, next great thing product. According to him, the Apple Watch simply makes using an iPhone more convenient to use since you don't have to pull your iPhone out of your pocket or backpack all the time. So it's more of an incremental gap product rather than a ground breaking luxury product.