Quote:
Originally Posted by CRussel
I couldn't agree more, Hitch. It's so frustrating. Though I've pretty much come to the conclusion that if a company can't manage to put the basic pricing information on their web site, I can't afford them. And yes, I realize that in your business especially, each job is a custom job with variables. But I should still be able to figure out at least the RANGE I'm looking at, with some understanding of what the variables are and how they affect the cost.
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Hi, Charlie:
I agree. We've had fairly detailed pricing, more or less, since time immemorial, but I get asked about it SO much, by people that don't bother to read the site, that I was a bit...I dunno, frustrated. (I get the same way about our hundreds of FAQ articles, the Handbook [84 pages], the FAQ ATTACK! [2 pages], the Kids' book handbook {I forget now}, etc.) I mean, you gotta wonder, why bother putting in all the time, to make all the information available, if no one is going to use it?
BUT...the experience with TrustPilot and Reevoo this week has simply strengthened my resolve that it's better to have the info, and have them ignore it, than to not have it. I mean, we already get folks that are Fiverr-price-expectant ("What? You charge MORE than $25 for a lousy eBook?" "No, I charge more than that for a GOOD eBook. LOUSY ones cost double."), so...
You're right. I 'spect that the old saying, "if you have to ask, you can't afford it" applies to pretty much anything in the cottage industry that has sprung up around SEO and feeding Google. It boggles my mind that there are keyword tools out there that cost not hundreds, but THOUSANDS OF DOLLARS PER YEAR to use. I mean, really? THOUSANDS? When you're done searching, does it give you a reacharound? (Sorry to be crass, but, that was better than the other phrase that jumped to mind....)
Grumpily, on a Friday, (on a day in which not one but two customers want to know why I can't just "put the book on their computers so they can see it" {SIGH}),
Hitch