Quote:
Originally Posted by Fbone
It's just a way for authors to take advantage of Kindle Unlimited.
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Maybe that is increasing the popularity of the practice but it was started long before KU existed. I think the main reason it was originally done on the Kindle was to keep the author fresh in people's minds. This way a single author could have a release every month or so versus a release every 6 months to a year. Most I have seen also have an omnibus version for each "season" when they get to what would normally be the end of an individual novel.