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A lot of people bought the 6th gen iPod Nano and put a watch strap on it. It makes perfect sense that they would add a music player to use with Bluetooth earphones. In fact, it was the one feature a lot of people really wanted for the next generation. They were all pretty sad when it wasn't just a refresh and an entirely new device that couldn't be used in the straps though. I still see these iPods being sold among people on Apple forums. Nobody really likes the 7th gen (except me it seems, heh).
You could load a few audiobooks and podcasts as an alternative too.
Most people will use it one hour or two at a time for this, and if you're really good with setting up stuff before you go out so you don't have to mess with it as it's playing, it won't drain the battery very much.
I really wouldn't compare a battery draining on a watch to the battery drain on a smartphone. The phone is like a computer where the amount of power you use, varies on what you're doing with it.
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