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Originally Posted by Snappy!
I guess that's why Michael Dell is raking in the dollars simply because he manage to make sense of the suuply chain process for building PCs. 
Granted, we have to cut the iRex folks some slack, since its not like every hardware company out there have a end-user online order system. But since the iLiad did not land on their lap last week but was developed for ... years (?) back, surely they would or should have the foresight to rig up a team to handle these transactions. ... unless they did not intended it at the first place! 
That would solve the mystery. They are a spin off from Philips R&D, so they would not have such a web team to start with. And when the product materialise, they probably expected retailers and verticals to buy from them and not handle direct transactions from customers. So in that way, they were caught off guard. Their saving grace however, is that they seem like they are trying to change their gears to cater for the consumer direct-buy schema. Hopefully they will finish up the song on a good note and not do a CLIO*.
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* What is to do a CLIO? To do a CLIO is to preannounce the release of a CLIO NXT product back in Q4 '04 that it will launch in Feb '05, and start taking pre-orders, only to delay it to April '05 and then totally refuse to reply to subsequent emails and disappear from the IT scene, and finally announce in Q2 '06 that they are beginning a trial run with a school! |