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Originally Posted by HarryT
I'm sure you're absolutely right in saying that they were also extensively used for music piracy, but (as Paul has said) there were mass-market advertising campaigns run in the UK to educate people that this wasn't legal.
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You misunderstood what I said. It wasn't used for music piracy. It was used to make copies to share music among friends and families. Nobody sang the pirate song and nobody was there to label anyone a pirate. What some British music industry trade group might have tried was of zero consequence anywhere, and it certainly didn't reach a mass-market appeal as you suggested.
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In the late 70s, when the latest must-have was a cassette deck, and blank tapes started to come down in price, the music industry freaked out at the thought of people recording songs from the radio or - heaven forbid - each other's vinyl albums. Their brutally direct Home Taping Is Killing Music campaign was launched but no one really took any notice, and the Home Taping Is Skill In Music backlash meant that more bedroom tapes were made than ever before and new talent flourished.
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This social aspect always was the essence of taping music. Only the most anally retentive collectors do it for themselves. Everyone else does it to spread the word about what they like, or to try and make a statement about themselves to others.
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http://www.theguardian.com/music/2008/jun/17/popandrock