Franchising McChurch: Feeding Our Obsession with Easy Christianity by Thomas White & John Yeats is their methodical overview
cum critique
cum exhortation to a less consumerist spiritual lifestyle than that offered by the cult-branded megachurch phenomenon, free courtesy of Christian publisher David C. Cook.
Currently free, probably just for the next day @
B&N (also
UK),
Amazon (available to Canadians and in the
UK),
iTunes &
Google Play (both available to Canadians), and also
ChristianBook (DRM-Free ePub available to selected countries), can be added to your library @
BookShout (online reading & in-app download), and may also be free at other venues listed on the
publisher's catalogue page.
Description
We live in a fast-food nation, where the service is efficient, the products are peer-tested, and size is king. And this consumer-driven approach is seeping into the church.
Across the country, churches are creating entertaining, pop culture-savvy services that feel more market-driven than ministry. On the menu? A proven blend of dynamic music, high-tech dazzle, and topical teachings. And just like any successful product, churches are launching campuses that build on their brand.
But is the franchised church of today leading to the disenfranchised believers of tomorrow? Though thousands flock to these services, how many lives are truly being changed? Have we traded real truth for relevancy?
Franchising McChurch takes an honest look at the rise of consumer-minded ministries. Authors Thomas White and John Yeats tackle a spiritual shift that is raising provocative issues such as:- The blurry line between entertainment and evangelism
- A marketing approach to ministry
- The warped yardstick for measuring church success
- Feel-good messages that avoid tough truths
Candid and compelling, Franchising McChurch calls us back to the heart of Christ's church, and shares the Biblical design for delivering meaningful, life-changing ministry in a fast-food world.