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Old 12-11-2008, 08:49 AM   #73
Steven Lyle Jordan
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Quote:
Originally Posted by garygibsonsf View Post
Some of those publishers are worried that if the Amazon kindle market becomes powerful enough, they might in turn be forced to lower the prices at their end or lose out on a substantial chunk of their business which already has a historically desperately thin margin at the best of times. Worth thinking about.
As Jeffrey pointed out, that's the time when publishers need to figure out how to promote e-books, so that they can achieve higher volume at those lower prices to make their profit.
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