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I can't see the appeal of the bookstore at all - and, as noted above, it's no different to what people can do now with barcode scanning.
I also have no interest in a two-tablets-stuck-together hinged ereader. That format is an artefact of the dead-tree age, where printing on both sides of a piece of paper was a practical necessity. I can only look at one page at a time, so I've no interest in a twice-as-heavy double-paged novel reader. It might make more sense for some niche textbooks, though, when a thin/light enough display with a robust enough hinge becomes available.
Note that I only watched the first half.
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