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The division of the world into regions for this purpose is an historical artifact. It remains possible and even logical with physical goods, but not with electronic goods and services on the Internet. In one sense geo-blocking can be seen as an attempt to simulate real world barriers such as Oceans, Mountains, physical distances etc on the Internet. And the purpose? To preserve the old business model of selling exclusive rights to geographical regions. Which has the follow-on effect of preserving the power of the buyers of such rights to exploit, sometimes ruthlessly, their particular areas. Such geographical markets do not exist naturally for electronic goods and services on the internet, and attempts to create them are easily circumvented and hence not very effective.
I see no moral or ethical right on the part of a holder of intellectual property which entitles that rights-holder to charge more in one geographical area than another, nor do I believe that I have any moral or ethical duty to pay more for my ebooks than those in other regions. By circumventing geographical restrictions I am not "ripping-off" the rights holder, who is getting whatever share is applicable to the region I actually buy from. If my region is being "ripped-off" and the rights holder is receiving a greater amount from sales in my region because of this, then I am simply avoiding being "ripped-off", which I would argue is quite acceptable both morally and ethically. The "person" who is missing out is whoever bought the local rights, who is being left out and earning nothing from my purchase. If that person was selling the ebook in question for the same price as in other regions, I would have no need to circumvent geo-blocking. In fact, there would arguable be little need for geo-blocking in the first place. However, if the ebook is being sold for more locally, then this is because I am being "ripped-off" by the buyer of the local rights, or the buyer of the local rights is being "ripped-off" by the rights holder, or probably both. Once again, I do not see any moral or ethical problem.
I also fail to see any moral or ethical right for a rights-holder to withhold supply to a particular region. Once the ebook is on the internet, it is on the one market. Whatever the legal position, it is not morally or ethically wrong to circumvent the geo-restrictions and buy the ebook.
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