Quote:
Originally Posted by vivaldirules
Sure would be nice if Sony would let people know about specials like these instead of having to pull out your machete and hack your way through to find them.
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But hiding them gives you the thrill of discovery! That way, you know that ebook reading is an special club, and only the most ardent devotees will get the best deals!
That's how most businesses survive--by convincing their customers that the bargains at their store involve stealth and and cunning, so that only the most clever have access to them. This creates a feeling of elitism among their customers, which in turn convinces them to continue shopping at an establishment that treats them with the respect their cleverness deserves!
Isn't that how brick-and-mortar bookstores do it? Hide the bargain books in the middle of the other ones, so you have to pull them off the shelf to find out which ones have lower prices, so when you find a bargain, you feel like you've won a prize?