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Originally Posted by twowheels
How is it Apple's fault? Netflix allows cellular streaming, Hulu allows it (IIRC), Crackle allows it, Youtube allows it, etc...
I have an Unlimited data plan, and would like to be able to use it now and then.
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In a way it is Apple's fault by being so restricted - especially with approving apps into their store. The other services you mention only do streaming - the apps are pretty much useless without. Prime instant streaming is just an add-on, and not the only purpose of it.