I'm curious as to how this works. I glanced at the page, but from what I gather, it's impossible to read anything from here on a non Kindle ebook reader. (Not counting apps on various tablets, of course). For anyone who knows, am I correct in assuming that this is a cloud based service without actual downloads? If it's worthwhile, I'd consider investing in a Kindle, but as it stands for me, using a Sony 650, there's no way to utilize this.
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