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I don't see Marvel as looking to get out of Marvel Unlimited. The Scribd deal seems to be yet another way for them to get their IP in front of people.
You can buy digital collections and issues from them on both Comixology and at marvel.com (same selection, far as I can tell), subscribe and have access to thousands of issues older than 6 months via Marvel Unlimited, buy a variety of collections from Amazon and Google Play books, and now have access to a large assortment of collections via Scribd.
I think it's about meeting consumers where they are and getting and keeping the Marvel brand out there.
This is not to say that Marvel Unlimited couldn't use some work and they might see that as a losing proposition in the long run, but that's another discussion.
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