I've submitted a number of the Kobo surveys and have found their question/answer quality varies.
Some of the questionnaires have been Kobo designed and conducted, and others have been commissioned by Kobo and designed and conducted by companies in the questionnaire industry.
The Kobo questionnaires take approx 15 or so minutes to complete from memory, and the commissioned questionnaires take well over half an hour.
From my observation Kobo may be sending out questionnaires approx every three months.
On occasions Kobo gives a discount code if you complete the questionnaire. Perhaps 35%?
I've got no problems with the idea of Kobo issuing questionnaires. As to whether they acknowledge the information/answers provided, well I'm not sure how common business practice it is to immediately change a company's way of doing things on the basis of one survey result, or even of a couple.
However, the questionnaire does provide feedback of a sorts and that's about as much as a company can ask for.
I agree that there have been answers that I wanted to give as well, but couldn't because of the design of the questionnaire. But I'm not sure that differs from most questionnaires that I've ever completed, and is a questionnaire design issue generally. (That is, it's a problem for the recipient of the questionnaire to give their 'real' opinion, as opposed to the choices provided.)
Last edited by Lynx-lynx; 02-09-2015 at 05:52 PM.
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