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i don't find your process onerous or a PITA -- for a book with drm. For a drm-free epub, I find it ridiculous.
As far as Amazon's process being similar ... who cares? Amazon doesn't sell ebooks in an open format (drm-free or otherwise). Everything there is proprietary. Epub is an open format, and anyone who sells drm-free epubs, shouldn't require the use of proprietary software to retrieve said drm-free epubs. They're zipped up html for gods sake.
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