Quote:
Originally Posted by eschwartz
I would like to see decent proof that they know what they are talking about.
TBH, I would not be surprised if Amazon thinks I rarely read at all -- I have not been doing a very good job of connecting according to their schedule, I strip the EndActions and rarely go past the badly-estimated last words, so I hope that isn't how they track it  and I often finish books while offline and then shuffle them off my Kindle.
Since it is all managed via calibre and a couple annotations-managing scripts, I find that my main reason to actually connect is in order to download new purchases.
I have a nagging suspicion that I am not the only heavy reader who acts this way...
I know some people even convert all their books first, even if purchased from their vendor's storefront anyway -- so they wouldn't show p as the same book! 
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True, but the average reader probably downloads and reads. The average reader doesn't know about DRM, care or go through half the things we do on Mobilereads!!!
I'm sure there is room for error. I didn't mean it as absolute proof of anything. I just found it very interesting. One of the Kobo marketing guys did an article a while back on how right around 1 percent or less of the freebies that are downloaded are read (I can't remember the exact percentage, but it was very, very low). Maybe I can find that article.