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Old 02-03-2015, 06:26 PM   #1
Lin2412
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Posts: 456
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Join Date: Feb 2014
Location: Florida
Device: Kindle
Australians Love Affair with eBooks

I'm definitely not Australian, but I'm glad of this news!

[more love for ebooks in Australia article]

eBook sales have flattened out or even begun to decrease in North America and the UK. This isn’t the case in Australia though, where in the last two years the industry has seen rapid growth.

Quote:
The proportion of Australians aged 18-24 buying eBooks online in any given three-month period has also increased, from 3.9% in 2013 to 5.1% in 2014 — despite being the only age group to have seen a decrease in reading incidence (from 55.3% to 53.3%).
Meanwhile, the 65+ age group showed a growing willingness to adopt this new technology, with the proportion purchasing eBooks rising from 4.1% to 5.4% — a higher proportion than some of the younger age groups that have grown up in the digital age. Reading books in general also increased among this older demographic, from 64.5% to 67.1%.

Last edited by Lin2412; 02-04-2015 at 04:43 AM. Reason: additional links
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