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Scene: Airport check-in.
Red-faced, exhausted traveller is trying to check in for their flight. A debate is on-going about the size and weight of their hand luggage. Eventually, the traveller moves a huge dictionary, and about 50 books into a new suitcase. "That'll be $279 is excess baggage charges. Plus taxes." Sounds of screaming as fade out.
Fade in to cool, stylishly dressed traveller who saunters up to the check-in with a just their liseuse as hand luggage, speedily gets their boarding card and walks off.
"<insert name here>. For easier, lighter travel."
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