I think there needs to be an indication of how long even an illustrated book is (but again, page numbers don't do that for physical books if it is heavily illustrated). Page numbers as a reference point are fine until you have more than one version of a book - and it's not always easy to work out what is being refered to. To cook up a fictitious example, if some one says "On page 49 of Pride and Prejudice where Elizabeth says she wants to slap Mr Darcy" it would be fairly easy to work out where they are referring to, even if it happens to be on page 51 of your copy. However, if some-one says "Elizabeth's feelings on page 49 show she currently really dislikes Mr Darcy" but in your copy she's still fairly ambiguous in her feelings, then you might start getting confused. So in that respect, paragraph numbering within a chapter would be more convenient - and some way of checking it on the reader itself would be great.
What I would really like tosee happen is for people to lay things out in such a way as they can be read on screen or on paper with the minimum of effort. Which basically means no blasted columns.
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