As a genre reader, I moved to reading largely indie authors some years ago.
SF readers are particularly likely to take this path because the big publishers do not keep up with all our desired subgenre.
As an example, there are currently 138 ebooks in my "Any Superhero" collection. I filter out offerings with eroticism, sexuality or preachy political stuff before I buy. I don't buy titles customer reviews or Goodreads flag for spelling errors or bad writing. So my collection is not simply every superhero book put on the market. There are also books I might like, but they are above my eight dollar price ceiling for fiction. The major publishers just don't cater to this or many other subgenre, and SF readers are particularly likely to go to wherever the stories they like are.
If I wanted something different, say "lesbian psionic mercenaries" I could probably find that if I searched Amazon and Smashwords.
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