Thread: Windows 10 - free upgrade to those with PC using Windows 7 or 8
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Old 01-29-2015, 09:04 AM   #183
Sweetpea
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Quote:
Originally Posted by Ralph Sir Edward View Post
Because I questioned "how free was free"? Win 10 upgrade is free for a year. What is the long term business model? How is Microsoft going to fund ongoing OS development? These are questions that directly affect "free" in the long term.

And they are unanswered...
What is so different from offering to upgrade your current version for free for a year as opposed to asking a small (compared to the full) price for that same service?

When we upgraded our media center PC (was still running XP) two years ago, we bought a Windows 8.1 upgrade for about 1/4th of the price it would have been a month later. Because they had a similar action back then for Windows 8.1.
It's a nice way to promote your product, especially as a lot of people will have only recently updated from XP to either Windows 7 or 8. Those people won't be willing to pay again for a new upgrade. But they might be tempted to move on to Windows 10 this way.
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