Quote:
Originally Posted by Little.Egret
Those "quotes" miss out the word estimate.
The 40 million member number comes from CIRP's estimate that in the US, 45 percent of Amazon customers are Prime members.
CIRP estimates that the average Amazon Prime customer spends $1,500 per year on the e-commerce site, compared to $625 for non-members.
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All of which is excerpted in the OP to start with...
...in case the WAG term in the headline didn't express the skepticism strongly enough.