Quote:
Originally Posted by GA Russell
I think that the estimate that 45% of Amazon's customers are Prime members is very high. It suggests to me that folks who are not Prime members are doing their shopping elsewhere.
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Their definition of "Amazon customer" might be limited to fairly frequent buyers and not the once or twice a year shopper.
But it *is* a very high number, especially given that there are "only" about 121M households in the US, so they are claiming a third of households are Prime subscribers. And that over half the households with internet access in the US (81M) are Prime subscribers. So that 45% percent actually implies that pretty much everybody who can shop online shops at Amazon, Prime or no Prime.
Add in that Prime subscriptions can be shared by close family members (parents, children siblings) and, again depending on their definitions, those Prime accounts could be used by even more households. Which would make the ratio of purchases less impressive.
Without knowing their definitions those numbers are just wild ass guesses, as hard to pin down as a spooked donkey.
