http://www.cnet.com/news/amazon-prim...n-non-members/
Quote:
At the end of 2014, Amazon Prime had 40 million US members, up from an estimated 29 million at the end of the third quarter, new data from Consumer Intelligence Research Partners shows. CIRP estimates that the average Amazon Prime customer spends $1,500 per year on the e-commerce site, compared to $625 for nonmembers.
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$60B a year in sales.
That's a lot of Kindles and ebooks...
...and diapers and TVs and everything in between.
They can easily afford the free ebooks they give out every month.
Of course, it's just a WAG since Amazon brags aren't that specific.
Quote:
CIRP's data is based on surveys of 500 US "subjects" who made a purchase on Amazon in the fourth quarter. The 40 million member number comes from CIRP's estimate that in the US, 45 percent of Amazon customers are Prime members.
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More at the source.